It is anticipated that franchises
will be established and located throughout selected cities and provincial
cities of DEF Country.
ABC has plans to expand into overseas markets. This will ensure that the
group has strength in numbers.
The word
FRANCHISE comes from an old French word meaning privilege or freedom. In
current vernacular the term franchise refers to a right or privilege granted by
a sovereign, a government, an organization, business or individual. The history of franchising as a concept
dates far back into time when the church or king would grant certain commercial
privileges or franchises to individuals.
The ancient system of franchising
can be found throughout history: William the Conqueror, mostly remembered by
his "Doomsday Book", used the system successfully in his farming policies, the
royalties being men and materials required to maintain his army. In early days
of history franchising was extensively
used for the Government's control of the rum industry, to offer one example.
In more recent times franchising
evolved into an exclusive right to sell a certain company's products or
services.
In the United States, shortly after the Civil
War, Singer Sewing Machine Company franchised to peddlers who were using
horse-drawn wagons to penetrate lucrative isolated markets.
