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Franchise Operations Manual Example Page 5

It is anticipated that franchises will be established and located throughout selected cities and provincial cities of DEF Country.

 

ABC has plans to expand into overseas markets. This will ensure that the group has strength in numbers.


The word FRANCHISE comes from an old French word meaning privilege or freedom. In current vernacular the term franchise refers to a right or privilege granted by a sovereign, a government, an organization, business or individual.  The history of franchising as a concept dates far back into time when the church or king would grant certain commercial privileges or franchises to individuals.

The ancient system of franchising can be found throughout history: William the Conqueror, mostly remembered by his "Doomsday Book", used the system successfully in his farming policies, the royalties being men and materials required to maintain his army. In early days of  history franchising was extensively used for the Government's control of the rum industry, to offer one example.

In more recent times franchising evolved into an exclusive right to sell a certain company's products or services. 

In the United States, shortly after the Civil War, Singer Sewing Machine Company franchised to peddlers who were using horse-drawn wagons to penetrate lucrative isolated markets.


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