Business format franchising which is franchising as we know it today came on the scene in the 1950s with the franchising of motels and fast food outlets. Business format franchising is essentially a natural extension of the previous forms of franchising. Modem franchising not only grants to the franchises the right to use the Franchisor's name and sell it's products but it also transfers to the franchises all the operating systems, training programs, advertising programs and essentially all relevant information which will help the franchisee succeed.

Today the modern business world honours the system pouring out articles, statistics, success stories, and news of incredible franchising inroads in all areas of commerce. Even banks are doing it! The Financial Times referred to it as;

" Franchising - A boom that just won't quit".

In DEF Country, as elsewhere, franchising is an established part of commerce.

Briefly, the benefits to a franchise are:-

1. use of established business names, marks and proven business systems

2. reduced set-up expenses

3. lower risk of failure

4. promotional and administration power and support

5. bulk purchasing power

6. better borrowing opportunities

7. ongoing training and advice

8. access to technology

9.       access to suppliers

10.       superior market power

In short, franchising brings together all the skills and the resources of an experienced company to unite them with the driving ambition and dedication of an individual investor.