Our primary aim over the next ten years will be to establish ABC as the leader .

It means being "The Best", not necessarily "The Biggest".

Being the Best will be measured by all those with a stake in the company: -

 

·       By our customers - in terms of value, range and quality of the service we provide.

·       By our franchisees - in terms of profit and on-going support.

·       By our employees (direct and indirect) - in terms of remuneration, conditions of work, training and employment opportunities.

·       By our suppliers - in terms of fair and mutually profitable dealings and their willingness to develop their business with ours.

·       Our product philosophy is the maintenance of a healthy market share at individual locations.

Our people philosophy - staff, customers and suppliers - maintenance of honesty and integrity in all our dealings at a consistently high standard of business conduct and ethics.