Fast food franchise shows impressive financial results

Fast food franchise shows impressive financial results

We're connecting with customers worldwide by providing a convenient, affordable and relevant restaurant experience. This ongoing commitment to customers continues to drive our momentum in every area of the world."

Those are the famous words of McDonald's Chief Exectuive Jim Skinner today, as the world's largest fast-food chain released its August sales figure. For the month, same-store sales at McDonald's restaurants were up 8.5 percent.

Same-store sales are a key indicator of a restaurant chain's health, as it compares sales at the same stores, or restaurants, year-over-year. In the U.S., same-store sales in August went up 4.5 percent, a boost led by the chain's breakfast menu, McDonald's said.

Overall, year over year sales have slowed, but are still beating the competition. The results come as the overall industry is struggling due to a housing-led economic downturn that doesn't appear to be ending anytime soon.

If your in the fast food business it looks like franchising is the way to survive the financial crisis.

McDonald's, and other fast-food franchise chains, are building momentum by offering cheap, but good quality food, to customers during credit troubled times, Skinner seemed to indicate.

"It's a real strong performance," Morningstar analyst John Owens told the Associated Press. "It's impressive and more business owners should look at franchising as a way to expand a business model"

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